A cbd brand of
biblical proportions

The CBD category is chock full of startups with wacky branding. This client didn't want to disappoint, but they wanted substance, too. We landed on the brand name "Herbs of Eden", and let the Garden of Eden references flow.

The brand has a wordmark logo but no icon. Instead, there are a family of shapes inspired by Matisse's paper cutout collages, with one representing The Leaf, another Eve, and another The Apple.

The tongue-in-cheek tagline "paradise awaits you" is accompanied by the claim "sinfully good".

Did you know?

Our earliest written evidence for 'freelance' comes from Sir Walter Scott's Ivanhoe, in which a lord refers to his paid army of 'free lance' knights. When freelance first came into English in the early 1800s, it was used to refer to an individual who would work for whichever business or person paid them.