MINNESOTA ALL
THE WAY THROUGH

This family-owned startup distillery were proud Minnesotans, and wanted their brand to celebrate this. We settled on the state bird, the Common Loon, accompanied by the tagline "The Spirits of the North".

Several variants of the logo were developed, including a monogram, and 5 brand illustrations were created to deliver key messaging.

A metallic copper substrate was chosen for the labels, creating a rich and unique appearance.

A Selection Works

Did you know?

Our earliest written evidence for 'freelance' comes from Sir Walter Scott's Ivanhoe, in which a lord refers to his paid army of 'free lance' knights. When freelance first came into English in the early 1800s, it was used to refer to an individual who would work for whichever business or person paid them.